Nilesh Anute

This Research Paper is based on the in-depth study of applications that deals with Unified Payment Interface (UPI) in India. It shows how the dynamics are changing in the UPI sector and which companies are leading the table. The study was conducted in Pune Region and the survey was done with the help of questionnaire. A response of 82 respondents has been collected and then accordingly a conclusion is made. The Data for the study was also conducted from secondary sources which eventually helped us to get a fair understanding of the Industry. In today’s world one word is common that is “Digitalisation” and it is also gaining popularity due to increase in use of Smartphone by the people, the same has applied to the financial sector. In India, the Unified Payment Interface (UPI) was launched in the year 2016 by National Payments Corporation of India (NPCI). UPI is a payment server which allows its users to transfer the money on real-time basis from Peer-to-Peer (P2P) or from Personto-Merchant (P2M). It is an application that allows the users to use multiple bank accounts in single application. UPI has become so popular in India, also around world due to its ease of use, security, real-time alerts, etc. In India, UPI is currently in a growth stage and showing a robust growth year-onyear. In this research we will have an in-depth study on 5 major UPI apps in India namely GooglePay, PhonePe, Amazon Pay, Paytm and BHIM. Keywords: NPCI, UPI, Google Pay, PhonePe, Paytm, BHIM, Amazon Pay

The main goal of this study is to analyze the consumer perception of electric vehicles in India. It has been observed since 2015 that EV companies have taken a major step toward economic and environmental factors while producing their vehicles. In the current dynamic scenario, consumers are constantly looking for better eco-friendly products along with cost-efficiency to it. This study takes a quantitative approach (survey) to know the perception of the consumers to accept electric vehicles as a legitimate substitute for petrol/diesel vehicles. This research throws light on the positive and negative factors which affect the consumer’s perception when approaching electric vehicles in India. Keywords: Electric vehicles, Customers perception, Customers awareness, Factors

The main objective of writing this research paper is to identify the advertisement strategies used by nutritional drink companies for children.In today's technology advertising is very important to staying our product in the market and for attracting customers tothe brand. And as per increasing technology companies get moving toward new strategies and plans.Now all companies know that children’sproducts like nutritional drinks are the need of today's children Andallcompanies make theiradvertisements with the appeals like Rational appeal, Emotional appeal and motivation appeal to attract childrenand to give product informationto children parents.All companies create advertising byusing celebrities, sportsmen,and mainly moms and their children. In this typeof nutritional drink advertising, they are a health care product and in Indiawhen the healthof children comes then major factors come with Mother and those strategies are mostlyused by the health care companies.Thisresearch paperhas shown aboutadvertising strategiesof the top 6 healthnutritional drink company's products. Keywords: Nutritional drink, Advertisement strategies, Advertisement appeal  

This research is related to examines the new wave of online trading with respect to industries, brokerages. Stock market is one of the important elements of the Indian economy which determines the economic growth of India and financial state of the country. In today’s world there are millions of people are connected to the internet and many of them are from rural background. Last 30 years since 1991, GPL (Globalization, Privatization, Liberalization) the internet has impacted much on people perception. The customer satisfaction is only thing that make a business successful. The present study to find out the customer awareness towards online trading. The main objective of the study is to understand the how the online trades take place. The major reason for investing in the share market is convincing and easy to handle. Keywords: Indian Stock Market, Internet, Online Stock Trading, Stock Brokers

The objective of the paper is to determine the impacts of Artificial intelligence, and a machine learning on Business operations and to identify the impact by using a systematic approach of the artificial intelligence and a machine learning in an industry. With the introduction of an industry 4.0 the technology of the artificial intelligence and a machine learning is leading to an industrial revolution. A literature reviews on Machine learning and artificial intelligence is studied to identify the impacts of both technologies on business before and after this industrial 4.0 an introduction from 1999. From last few years, we have observed many products and services their industrial availability, and social economic impacts, this emerges questions on Artificial intelligence are hype or a reality. This paper addresses the impact of both these technologies on an entrepreneurial activity and thus on a global market. Keywords: Artificial intelligence, Machine learning, Industry 4.0, Technology, Entrepreneurial activity, Global market..

The objective of this research paper is to study behaviour of urban and rural educated senior citizens about e banking services. The government of India provides various concessions and facilities to its senior citizens. The banking industry is also providing various schemes to senior citizens like senior citizens savings scheme, senior citizens club account, tax saving schemes, senior citizens fixed deposits schemes etc. Banks are also marketing themselves as best bank for senior citizens. Banking institutions started providing online services to their customers but these services cannot be said to be user-friendly for senior citizens. It is also possible that websites will be designed for easy use by the elderly in the future. As educated senior citizens are the major segment using banking services it becomes necessary to study the awareness, usage, ease of using and satisfaction level of e banking services among them. The researcher has used descriptive research design and non-probability convenience sampling method for this study. Survey method is used to collect the data from 160 respondents by using well-structured questionnaire. This research will help the banking system to know awareness, usage, ease of using and level of satisfaction about e banking services for urban and rural educated senior citizens. And this will lead to develop specific schemes and strategies for this group of customers. Keywords: E-banking, Internet banking, Senior citizen, Awareness, Usage, Ease of use, Satisfaction.