Ashok Kumar Panigrahi

We all must agree that the word "trend" is now the buzzword of the stock market. As a part of investment strategy and analysis, it is always suggested that the investors should keep an eye on medium-term and short-term changes in addition to longer-term (secular) patterns. Traders and investors use the RSI as a momentum indicator. Overbought and oversold situations are indicated by RSI values between 70 and 30. Over the past two decades, several techniques have been developed to analyze NIFTY 50 data for investment purposes. In this paper, we have estimated the returns by looking at the two trends i.e., 50-50 and 60-40. In addition to this, how to trade and back-test our strategy is also explained. Applying these two RSI strategies to the NIFTY 50 chart revealed that 50-50 offers a higher long-term return, while 60-40 provides a superior short-term return. Finally, the strategies' returns F-statistics and P-values were calculated and analyzed to determine their significance level and acceptability. Keywords: Trading Strategy, RSI, Technical Indicator, Momentum Trading, Technical Analysis

The financial performance of the top two companies of the FMCG sector HUL and ITC are analyzed in this research paper by using the two most popular financial tools of analysis i.e., ROE and ROA. Similar to the DuPont method, components of Return on Equity (ROE) and Return on Asset (ROA) are segregated to do the analysis of financial performance and to accomplish the objective. To calculate ROE and ROA, ratios such as net profit ratio (NPR), total asset turnover ratio (TATR), and equity multiplier (EQM) will be used. It is observed that the use of financial leverage was mainly responsible for the whole decrease in return on equity (ROE). In terms of return on equity, we found that the Asset Turnover Ratio increases somewhat, while in the case of ITC, the ratio either remains the same or slightly decreases in value. As a result, HUL's total asset turnover ratio (TATR) is greater than that of ITC, suggesting that HUL is more efficient in its asset use. We were able to demonstrate statistically, via the use of the One-way Anova test, that there is a significant meaningful association among the ratios. Keywords: Financial analysis, Return on Equity (ROE), Return on Asset (ROA), ITC, HUL, Du Pont Analysis

Background: In spite of many years of rigorous exploration and several papers after Modigliani and Millers’ original work, surprisingly there is absence of agreement even today among the finance specialists on the fundamental issue of corporate finance, concerning why finance managers utilize various combinations of debt and equity. Most of the researchers opine differently as to what is the ideal debt and equity formation, which can maximize the profitability of the origination. The degree of collision of capital structure on profitability as well as to scrutinize the model debt and equity structure in the selected IT companies of India is the prime intent of the study. We have chosen the top five IT companies of India from the period 2014-2015 to 2018-19 based on market capitalisation. Different analysis such as Proportion Analysis, Correlation Analysis and Regression Analysis are taken into consideration to find out the noteworthy association between the debt-equity mix and profitability of companies.  Findings: The after-effects of correlation examination show that, both DER and DTA have a negative relationship with NP, though not significantly, while both DER and DTA have a significant negative relationship with ROA. Nevertheless, all other profitability factors for example ROCE, RONW and RLTF have a strong and positive relationship with DER and DTA, which may be a result of the advantage of trading on equity dealt in by the organization. As the study based on the experimental variability’s such as NP, ROCE, RONW, ROA and ROLF, with the predictor variable as Debt Equity Ratio (DER) and Debt to Total Assets Ratio (DTA), taken together to establish the association with capital structure. After the analysis, results shows that, the R2 esteems as computed in the regression examination are 22.9%, 88.4%, 93.1%, 71.8% and 88.7%. It demonstrates that; expect Net Profit, which shows a moderate positive relationship but other variables show a strong positive relationship with capital structure.   Keywords: Capital Structure, Profitability, Debt-Equity, IT Industry, Ratio Analysis.

Brand equity development has been a recent trend in the pharmaceutical industry and is seeing a rapid growth in this segment of the market. Brand equity is the most influential factor among various competitors and thus affects the industry in all sense. In the early days, the pharmaceutical industry did not take much note to the branding and to increase the market share. It has become essential to increase the brand equity among the consumers. The brand equity not only helps in attracting the consumers but also the people who are unaware about the brands that are existing. These methods are not only useful in the means to earn the brand equity but also help in the company to retain in the market with a good position among the competitors. These are also the key factors that affect the growth of the industries, not only the sales force is attributed to build the brand , but also the appropriate knowledge has to be provided to increase the standards of the brand. There are also chances that arises that the generic drugs are acquiring and affecting the branding of the drugs. Due to the rise in the generic market, the company must also make advances in their strategies. This includes the lowering of the prices of the drugs as well as the competition from these products. The impact of the brands in these days can be widely seen with the use of the various consumer-oriented strategies deployed by the Pharma companies in the development of their brands and in promoting their products. Apart from using, various advertisements to increase awareness about the products needs of the consumers are driving the ‘brand equity’. This will not only enhance the product marketing standards but also may establish a distinct mark as and when compared with other competitors. Keywords: Brand equity, Pharmaceutical organizations, Brand loyalty, Brand strategy, Brand awareness, Generics.

According to WHO coronavirus tracker, the novel virus COVID-19 has spread to an unprecedented 216 countries and territories as of March 27, 2020. The world is grappling with uncertainties and several countries have imposed restrictions that would severely affect the economic activities not just for now, but also for a prolonged period. After agriculture, textile sector is on the second rank. This sector is one of the oldest and it has accorded a big amount to the national economy, it gives about 15% of production value-addition, and about one third of our gross export earnings, it also serves employment to millions of people. It is a unique sector in this country. One of the finest and earliest that came into presence in India, it produces around 15% of total industrial production and contributes to 30% of exports and it is the second largest sector serving employment to Indian citizen after agriculture sector. Textile industry serves the most common requirement of citizens and of great importance, developing day-by-day and enhancing quality of Indian people. However, because of this Covid-19, this sector is at risk. The production, turnover, employment, export, everything has come down and it is very difficult to predict when things will revive in Indian textile sector. This paper is an analysis of the impact of Covid-19 on Indian Textile Sector. Keywords: Covid-19, Indian textile sector, Production, Exports, Imports.

Zomato started in 2008 underneath the name, ‘Foodiebay’ to begin with. Later in 2010, it had been renamed to ‘Zomato’. Constantly 2011, Zomato extended to increasingly urban regions the country over in Mumbai, Delhi NCR, Chennai, Bangalore, Kolkata and Pune. After that in the year 2012, the corporate extended working all around in various countries like the UAE, Qatar, Sri Lanka, UK, South Africa and Philippines. In the year 2013, Zomato had moved their organizations in Brazil, New Zealand, Turkey and Indonesia, with its applications and site open in various lingos isolated from English. After that in April 2014, Zomato impelled its organizations in Portugal Republic, trailed by Canada, Lebanon and Ireland around a similar time. The acquiring of Settled - based sustenance zone ‘Urban spoon’ signified the organization’s passageway into the United States, Canada and Australia, and conveyed it into direct test with ‘Wail’, ‘Zagat' and ‘Open Table’. With the introduction of .xxx zones in 2011, Zomato also impelled ‘zomato.xxx’, a site dedicated to finding spot to eat near to your territory. It later moved a print adjustment of the site substance named, ‘Citibank Zomato Restaurant Guide’, got together with Citibank in May 2012, at any rate later it was halted. Keywords: Zomato, Online food, Cloud kitchen, Bistros.