Attitude of children towards consumption of fast food: A Cross-sectional study

Authors : Nilesh Rojekar, Nilesh Rojekar, Arunkumar Sajjanar, Arunkumar Sajjanar, Niharika Gahlod, Niharika Gahlod, Sneha Khekade, Sneha Khekade, Harshita Shukla, Harshita Shukla, Durga Bhattad, Durga Bhattad

DOI : 10.18231/j.adr.2021.004

Volume : 11

Issue : 1

Year : 2021

Page No : 24-30

Aim: To assess the knowledge, attitude and factors influencing consumption of fast food in 8-12 years of children.

Materials  and  Methods:  A  cross  sectional  semi  structural  self  administered  questionnaire  was designed  to  collect  the  data.  Time  bound  enumeration  was  used  to  recruit  the  participants  and  a  total  of 115 school children of age 8-12  years participated in the study.  

Results: Of the 115 participants, 78.8% reported daily snacking,84.4% mentioned that the advertisements are lucrative and 60.9% stated that fast foods  are  consumed  due  to  delicious  taste.

Conclusion: Most  of  the  children  of  8-12  years  consume  fast food on daily basis. Large percentages of children consume fast food due to television advertisements and delicious  taste  of  fast  food.  Our  findings  suggest  the  need  for  strategies  and  coordinated  efforts  at  all levels to reduce the tendency of consumption of fast food and to focus on balanced diet.

Keywords: Fast food, Healthy diet, Advertisement


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