Authors : Nilesh Rojekar, Nilesh Rojekar, Arunkumar Sajjanar, Arunkumar Sajjanar, Niharika Gahlod, Niharika Gahlod, Sneha Khekade, Sneha Khekade, Harshita Shukla, Harshita Shukla, Durga Bhattad, Durga Bhattad
DOI : 10.18231/j.adr.2021.004
Volume : 11
Issue : 1
Year : 2021
Page No : 24-30
Aim: To assess the knowledge, attitude and factors influencing consumption of fast food in 8-12 years of children.
Materials and Methods: A cross sectional semi structural self administered questionnaire was designed to collect the data. Time bound enumeration was used to recruit the participants and a total of 115 school children of age 8-12 years participated in the study.
Results: Of the 115 participants, 78.8% reported daily snacking,84.4% mentioned that the advertisements are lucrative and 60.9% stated that fast foods are consumed due to delicious taste.
Conclusion: Most of the children of 8-12 years consume fast food on daily basis. Large percentages of children consume fast food due to television advertisements and delicious taste of fast food. Our findings suggest the need for strategies and coordinated efforts at all levels to reduce the tendency of consumption of fast food and to focus on balanced diet.
Keywords: Fast food, Healthy diet, Advertisement