Authors : Souvik Adhikary, Souvik Adhikary, Naman Jalan, Naman Jalan, Nilesh Anute, Nilesh Anute
DOI : 10.18231/j.jmra.2022.027
Volume : 9
Issue : 3
Year : 2022
Page No : 144-149
The main goal of this study is to analyze the consumer perception of electric vehicles in India. It has been observed since 2015 that EV companies have taken a major step toward economic and environmental factors while producing their vehicles. In the current dynamic scenario, consumers are constantly looking for better eco-friendly products along with cost-efficiency to it. This study takes a quantitative approach (survey) to know the perception of the consumers to accept electric vehicles as a legitimate substitute for petrol/diesel vehicles. This research throws light on the positive and negative factors which affect the consumer’s perception when approaching electric vehicles in India.
Keywords: Electric vehicles, Customers perception, Customers awareness, Factors