Authors : Pratima Suryawanshi
DOI : 10.18231/j.jmra.2019.038
Volume : 6
Issue : 4
Year : 2019
Page No : 185-190
Today it is said that world has become a small village because through the use social media as we can connect with each other within no time irrespective of distance barrier. This is been possible due to the use of social media. During early 1990’s we were aware of only television, radio and newspapers as a media for communication due to its high accessibility to reach out masses but then the revolution in the field of information technology has changed the scenario. The high speed internet with broadband connectivity has helped many of us to bridge the gap between a common man and constantly changing market place. Social media has a huge impact on consumer mindset as it creates an image of a company, product and services. Also, a company gets profit from the use of social media because of power to reach masses within less time so that they can serve their customers in a better way. With these changing dimensions throughout the world, India is also trying to make use of social media. Hence in this paper we are going to study what is social media? What are different forms of it? How it can be efficiently utilised for advertisement and branding and its impact on consumers.
Keywords: Social media, Advertisement, Branding, Social media marketing.