Authors : Pooja Yadav, Pooja Yadav, Varun Yadav, Varun Yadav
DOI : 10.18231/j.jmra.2021.010
Volume : 8
Issue : 1
Year : 2021
Page No : 41-43
The aim of this study is to propose a model for understanding consumer attitude towards online banking regard to recent demonetization in India. The popular consumer behavior models like theory of planned behavior, theory of reasoned action and technology acceptance model are reviewed for developing the proposed model in this study. The dependent factor in the proposed model is consumer attitude towards online banking and independent factors are demonetization knowledge, convenience, social status and convenience. The items for the proposed constructs in the proposed model are given in this paper. This
research paper helps the scholars to use the measurement scale to study consumer attitude towards online banking in the era of demonetization.
Keywords: Demonetization consumer attitude online banking internet banking net banking.