Authors : T Bayavanda Chinnappa, T Bayavanda Chinnappa, N Karunakaran, N Karunakaran
DOI : 10.18231/j.jmra.2021.018
Volume : 8
Issue : 2
Year : 2021
Page No : 90-93
Brands are an important asset to an organization, though intangible. Specifically in the B2B domain Brand building exercises are not flaunted but subtly carried out. A brand insight fortifies is the contents of this paper.
Keywords: Corporate, Branding, Purchasing, Industry, Organization.