Effect of corporate branding on industrial and organizational purchasing

Authors : T Bayavanda Chinnappa, T Bayavanda Chinnappa, N Karunakaran, N Karunakaran

DOI : 10.18231/j.jmra.2021.018

Volume : 8

Issue : 2

Year : 2021

Page No : 90-93

Brands are an important asset to an organization, though intangible. Specifically in the B2B domain Brand building exercises are not flaunted but subtly carried out. A brand insight fortifies is the contents of this paper.

Keywords: Corporate, Branding, Purchasing, Industry, Organization.


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