Authors : Sunil Chaudhry, Sunil Chaudhry, Vishwas Sovani, Vishwas Sovani
DOI : 10.18231/j.jmra.2021.031
Volume : 8
Issue : 4
Year : 2021
Page No : 152-154
Key customers of the pharmaceutical industry are qualified medical practitioners. To be able to stand their ground the sales representative needs training about medical terminology, the relevant disease, the molecule being marketed and some competitor information. A short induction could be followed by ongoing refresher training either face to face or online. The medical department has a major role to play here. Product launch training is planned by medical and marketing team based on the feature benefits of the product being launched. The training unit of the medical department of pharma companies are an inseparable part of the whole marketing effort.
Keywords: Training, Salesforce, Performance, Customer orientation, Effectiveness