Journal article

GLOBAL JOURNAL FOR RESEARCH ANALYSIS

JDJAYAPRASAD D
Year2016
Volume5
Issue1
Pages32-35
Article Details

Abstract

The banking sector has played a vital role in the overall economic development of the country right from the time
of nationalization. Due to globalization the Indian Public sector banks have been facing keen competition from the
Private Sector and Foreign banks. The banking industry, which is a part of the service sector, has undergone tremendous
changes mainly to keep pace with fast changing global business.The economic reforms paved the way for the competition as the mantra for the
survival of the banks in particular and all other concerns in general. Regional rural banks are operating in financial system mainly to achieve the
global bench mark by diversifying its banking activities to the changing banking global environment.
Public sector banks including regional rural banks could not tune themselves to the globalised standards. The economic reforms guided the
public sector to equip to meet all the challenges of the globalised scenario, failing which, privatization is unavoidable Economic liberalization
could provide disinvestment and divestment also. This is very essential not only for their survival but also for robust growth at a global level.
Innovation of new banking services is the need of the hour; as such every bank may ponder whether it will opt for the mega event by that the rural
banks can achieve transformations in its operations and marketing of its services in the competitive market.
ABSTRACT
KEYWORDS : Regional Rural Banks, One Sample Statistics

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