Waill Ahmed Elkhateeb

Abstract

The olive tree is an unpredictable formed tree, which grows up to 10 m in stature. The olive leaves are inverse and elongated molded. The leaves are dim green above and gleaming beneath. The white and relatively little olive blossoms are shaped on a year ago's wood. The run of the mill natural products or olives are ovoid formed and regularly pointed. This study aimed to see if health signals influenced consumers' decisions of olive oil with varying levels of information about the oil's beneficial characteristics. In order to accomplish this, a direct poll on the use of olive oil was conducted by looking at the expressed preferences of a sample of users. Two economically measured examinations were conducted to determine the factors that influence the use of high-polyphenol olive oil. Furthermore, the data demonstrate that varying levels of personal knowledge have a role in shaping olive oil customers' health perceptions. Finally, this study confirmed that consumers' selections are heavily influenced by their sense of self-coherence, even with healthful foods. As a result, different reasons and traits impact customers' knowledge or beliefs that shape their attitudes. Keywords: High­polyphenol olive oil, Chemical composition, Nutritional Benefits, Biological activities

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Abstract

Mushrooms are the epigeous fruiting bodies of terrestrial fungi and as they lack cellulose and chlorophyll, they have a different lifestyle to other nonmotile life, such as plants. Mushrooms have been documented for centuries as use as food and medicine as they are generous sources of nutrients and biologically active compounds that have various applications in agriculture, food, pharmaceuticals, cosmetics, food related industries, and others. Research on various metabolic activities of medicinal mushrooms have been performed both in vitro and in vivo studies. Over the past two decades, medicinal mushrooms industry have developed greatly and today offers thousands of products to the markets. This paper describes the current status of some important world medicinal mushrooms, products, and provides suggestions for further research. Keywords: Medicinal mushrooms, Agaricus bisporus, Agaricus blazei, Pleurotus ostreatus, Coprinus comatus, Cantharellus cibarius, Tremella fuciformis, Flammulina velutipes, Grifola frondosa, Lentinula edodes, biological activities, Traditional medicine,

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