Dr. Shivendu Kumar Rai is working as a Assistant Professor in the Tecnia Institute of Advanced Studies, Rohini, New Delhi. Before that, he worked as Assistant Professor at Galgotias University, Greater Noida and as Acting Dean and assistant Professor, Faculty of Professional Studies, Department of Journalism and Mass Communication, Rama University, Kanpur (U.P.) He has done Graduation in Mass Media (2011) from Jamia Millia Islamia Central University, and Post-Graduation & M.Phil in Mass Communication (2013 & 2014) from Makhanalal Chaturvedi National University of Journalism and Communication, Bhopal.& Ph.D. (2020) in Mass Communication from Mahatma Gandhi International Hindi University, Wardha (Maharashtra). He has qualified UGC- NET examination twice in 2018 and 2019. He worked as a Doctorate Research Fellow at Indian Council of Social Science Research, New Delhi in PhD Research Topic Project “Changes In the Communication Strategies of Political Parties: Special Reference to tribal areas of Sonbhadra”. Dr. Shivendu Kumar Rai has published 25 full-length research papers in reputed UGC Listed/ Peer Review Research Journals. He has attended 50 Seminars/Workshops/Conferences/FDP etc. His area of expertise is Communication for Development, New Media Communication Research, and Political Communication.