Thankachan Jose Kaitharath

OTT platforms has increased craze in the youth and the larger audience attention due to variety in the content which focus not only on entertainment but also on the information. The major factors contributing the rise of the video streaming platforms are subscription with heavy discounts for the unlimited content, many content based work in the films in the form of documentaries in which information is given in an entertaining way. Another factor helped is the increased usage of smartphones and internet availability in the country. One of the spices of OTT is the web series which is a very trending program format. This study was carried on by the observation method, focus group study & the interview method of the research. The generalized conclusion the researcher got was that the people are more inclined to the OTT platform contents due to the ample of time available to them during COVID-19 pandemic, which worked as an inclined habit into people’s routine. Keywords: OTT, COVID-19, Technology

The world is getting globalised over the past few decades. Globalisation has shown its impact on almost all the business and subsequently the demand for global management education has also increased. In the current economic scenario all over the world-“Management” – as a stream of education and training has been acquiring new dimensions. Business schools are confronting a very dynamic environment as a result of dynamism in the business world in the areas of technology, economy, demography, behaviour of people etc. Gone are days when classroom teachings were enough for the aspirants to be a successful manager. In the present scenario the way management education is imparted needs a critical examination, as only developing talent the right way will take the world forward. As the environment in which business schools are operating are changing a change in pedagogies used for teaching management is also needed. The managers of any organisation need to be engaged in a continuous learning process. These managers are produced by the business schools and hence they need to build the system of continuous learning by bringing about changes in the pedagogies used for management education. This paper is aimed at discussing the innovative teaching and learning strategies for management education in the global context. Keywords: Management education, Globalisation of education, Pedagogy, Teaching, Learning, Contemporary strategies.