Authors : S Palaniappan, Kavitha Shanmugam
DOI : 10.18231/2394-2770.2018.0071
Volume : 5
Issue : 4
Year : 0
Page No : 436-441
Retailing as an industry is undergoing phenomenon transformation in the wake of technological changes and Government policy initiatives. Retailers in general and small retailers, in particular, has to possess entrepreneurial competencies in order to survive and succeed in this turbulent environment. This paper is an attempt to diagnose the entrepreneurial competency of Provision store and Supermarket retailers in Chennai. The researcher collected data from 103 retailers and analyzed their level of entrepreneurial competency and its association with their demographic profile. The study reveals that retailers are not possessing a great deal of entrepreneurial competency. And the demographic profile of the respondents significantly impacts their entrepreneurial competencies.
Keywords: Entrepreneurial competency, Retailer, Provision stores, Supermarkets, Small business retailing.