Conglomerates: The new trend of expansions

Authors : Ashok Panigrahi, Ashok Panigrahi, Parth Mansinghka, Parth Mansinghka, Piyush Gupta, Piyush Gupta

DOI : 10.18231/j.jmra.2020.029

Volume : 7

Issue : 3

Year : 2020

Page No : 127-130

The goal for making this paper on conglomerates is to introduce the rising trend of conglomerates in big companies. This paper shall introduce what might be the reasons for Conglomerates, and their increasing trends. What are the benefits that companies enjoy being a conglomerate and what might be the disadvantages for it too? Further, the conglomerates are classified in two types, which are also explained with examples. Then we have taken examples of many companies to explain details about conglomeration. At the end there is a case study on Facebook, about how it acquired some companies and what the effects on both companies actually were, in terms of growth and benefit.

Keywords: Conglomerate, Market share, MNC, Facebook, Expansion, Diversification.

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