Authors : Lili Sahu, Sabitri Majhi, Kabita Behera
DOI : 10.1080/0361526x.2025.2523396
Volume : 86
Issue : 3
Year : 2025
Page No : 223-239
The Northern Universities in Odisha, India, are home to a diverse group of faculty who are engaged in cutting-edge research in a wide range of fields. However, to ensure that their research work has a greater impact, visibility, and citation, these faculty adopt various practices. This case study delves into the practices adopted by faculty in the northern universities of Odisha to greater the impact of their study. This study looks at how faculty use social media, scholarly communication platforms, and academic networks to share their research findings. It also examines how other methods for disseminating knowledge, such as open access publishing, may boost the effect of the research. The usage and awareness of various strategies by faculty at northern universities in Odisha to increase the visibility, significance, and citations of their research piece is also examined in this study. In conclusion, this case study provides insights into the various practices adopted by the faculty in northern universities of Odisha to improve their research’s impact, visibility, and citation. It highlights the importance of adopting a multi-pronged approach to research dissemination, which involves using a combination of social media, scholarly communication platforms, and academic networks. The findings of this study could serve as a useful resource for Faculty, researchers, and policymakers seeking to increase the impact and visibility of their research work. Librarians can use the findings to improve research support services, enhance institutional repositories, and organize workshops on citation management and visibility strategies. University administrators and policymakers can develop supportive policies, refine performance evaluation metrics, and allocate resources to initiatives that promote research visibility. Overall, this study provides actionable strategies for building a more inclusive and efficient scholarly communication ecosystem.