A BRIEF AND SYSTEMATIC STUDY OF MARKETING COMMUNICATION TOOLS AND PRACTICES IN THE PRESENT AGE

This present paper deals with the latest trends in marketing communication and their multifaceted applications.
The rapidly growing significance of the Internet and the advent of technologies more accessible to consumers have
given rise to new forms of marketing communication positively affecting consumers’ decision-making process.
Marketing communication has undergone dynamic transformations in recent years. The major factors responsible
for dynamic changes marked as emerging trends can be denoted into the forms of globalization, technological
progresses and the digitalization of marketing approaches. Again, one of the most emerging trends in marketing
communication can be realized as customers’ needs of communication are increasing to a great extent. Thus, the
purpose of the present paper is to discuss the need of new marketing communication and its emerging trends to
meet the latest businesses and customers’ demands.