Authors : Abhijeet Dawle, Sanjay Shrivastava
DOI : 10.5281/zenodo.16928336
Volume : 5
Issue : 11
Year : 2019
Page No : 103-106
This present paper deals with the latest trends in marketing communication and their multifaceted applications into business. The rapidly growing significance of the Internet and the advent of technologies are now more accessible to consumers have given rise to new forms of marketing communication affecting consumers' decision-making process. The major factors responsible for dynamic changes marked as emerging trends can be denoted into the forms of globalization, technological progresses and the digitalization of marketing approaches. However, the most important aspect of latest trends in marketing communication approaches has also triggered ethical aspects of communication. Thus, the purpose of the present paper is to discuss the need of ensuring ethical aspects of marketing communication and its emerging trends to meet the latest businesses and customers' demands.