Authors : Rajeshwari Gwal, Anant Gwal
DOI : 10.18231/j.jmra.2023.016
Volume : 10
Issue : 2
Year : 2023
Page No : 93-99
A globally felt progressive idea for business world identified is entrepreneurship (Scott, 1986) creating diverse opportunities for future potential performers (Mitra, 2002). Education of women have resulted in greater self-confidence and encouragement to serve and discover new business avenues. Women have started realizing that the survival of their families and their own potential lies only in working side by side with men (Marlow, 2002). Apart from multi-faceted economic pressures there are other reasons for women coming into entrepreneurship. This study gives an insight regarding various Socio-Economic progressions leading to women start-ups at their own home in Indore city. The paper also discusses various personal, family, market and culture based factors that are a matter of concern in the development of female entrepreneurs. The study aims to support and encourage these small scale entrepreneurial activities and suggest ways to integrate these small businesses into existing urban economies raising awareness amongst economically active change agents thereby influencing social and economic policies addressing issues and challenges faced by women entrepreneurs of Indore city.
Keywords: Necessitypush, SocioEconomic, Demographics